Benfield Driving force behind Eagles 2012/13 BBL Campaign

by UK American Sports Fans

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North East motor giant Benfield are again getting behind the Newcastle Eagles latest BBL and Trophy campaign, as a main sponsor along with Esh Group, Northumbria Water and Nike.

The Eagles basketball team had a phenomenal season last season which saw them scoop all the four main trophies including BBL Title and Cup.

Benfield’s continued support has been welcome by Newcastle Eagles Managing Director, Paul Blake, who is delighted with Benfield’s continued support; “We are delighted that Benfield are continuing there support for the Eagles.

“Sponsorship is a key part of our success and without the support of our sponsors we would not be able to compete at the levels we do.

“To have the power of  leading North East brands like Esh Group,  Benfield and Northumbria Water all working together to support the Eagles is invaluable to us and keeps our reputation and profile across the region to the highest possible level.

“The guys love the fleet of jointly branded  Renault Meganes supplied by Benfield Renault and they certainly increase the awareness of our partnership as they are seen buzzing around every corner of the region.”

Benfield Renault General Manager, Rikki Ledger, said, “Our relationship with the Newcastle Eagles continues to go from strength to strength and we are delighted to be partnering with them for the 2012/13 season.

“When we first signed up as a main sponsor we knew they would good but nothing could have prepared us for the amazing success of last season quadruple cup triumph!

“Benfield is a family business with family values and it’s great to see our jointly branded cars in and around the region promoting our joint relationship.

“We are all looking forward to the new season ahead and also looking forward to furthering our successful relationship with the Eagles Team and their supporters.”

The Eagles launched their 2012/3 campaign at Nike UK in Sunderland in fitting surroundings when they announced their new team line up including new recruits Damon Huffman and Kareem Maddox.