Foot Locker brings its #ApprovedHeat to the O2

Foot Locker invited UKAmericanSportsFans.com along to The O2 last week where they revealed what is in store for Approved Heat 2014.

Ahead of the NBA regular season game between Atlanta Hawks and Brooklyn Nets, Foot Locker showed off a range of exciting new basketball collections featuring sneakers and apparel dropping in stores across Europe throughout February, bringing sneaker and basketball fans the best from top brands such as Nike, Jordan, adidas, Reebok and, for the first time in Europe, Converse.

With more than 100 products coming your way in Foot Locker’s biggest basketball campaign yet, this year they feel they can guarantee to give you game on the court and style on the street.

In this first look – we bring you all the highlights from the presentation given to the specially invited European media:

• We’ll be bringing you more indepth looks every week throughout February, plus loads more exclusives from Foot Locker’s event, but if you want to check out the full collection, release dates and further information, images, promotions and much more head over to www.footlocker.eu/approvedheat