Harlots take to the track in EyeBlack
EyeBlack, the company that started a sports revolution by combining logos, phrases and bible verses with EyeBlack, recently announced that they will partner with the Hellfire Harlots, a Nottingham, England based roller derby team. The company provided customised EyeBlack for the Harlots first international game which took place against Sweden-based Crime City Rollers recently. You can read the bout report on the site here.
EyeBlack have designed custom products bearing the team’s logo which have been produced on EyeBlack’s signature under the eye glare reducing patches. On the evening of the match up with the Crime City Rollers, EyeBlack provided several hundred pairs of customized Hellfire Harlot EyeBlack to sell at the game. All proceeds from EyeBlack sales were donated to charity.
“Roller derby is a great fit for EyeBlack’s products, it’s a tough, aggressive game played under the lights,” said Peter Beveridge, founder and president of EyeBlack. “Our products will reduce the glare and bring the fans closer to the team when they both wear EyeBlack sporting the Hellfire Harlots logos.”
The Hellfire Harlots are Nottingham’s premier Roller Derby team. Founded in May 2010, the Harlots have a single bouting team, which competes with other teams across the UK. They joined the UK Roller Derby Association in 2011 and are working towards getting the sport the international recognition they believe it deserves.
Hellfire Harlot’s Jammer Bunnie Suicide was sporting EyeBlack as she was named MVP in their first international bout. Bunnie’s verdict was, “I am usually really reluctant to wear anything on my face, I don’t wear makeup or facepaints as they irritate me (not just my skin but I can see the colour out of the corner of my eye and it distracts me) but once the EyeBlack was properly set above my cheek bones I totally forgot about them. I also reckon they really did help to intimidate the opposition. I like to stare down the jammer on the jam line when I’m blocking and I think they added an extra fierceness. I was very sceptical but I will definitely be wearing them for future bouts”
Roller Derby as a sport regained popularity in 2001 after a grass-roots roller derby revival started in America and spread across the world as a not-for profit sport that is run by the skaters. In the years since, regulatory bodies, such as the Women’s Flat Track Derby Association (or WFTDA), have been founded and the game has risen to be one of the fastest growing sports in the 21st century.
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