Sky Sports to show NBA in UK starting January 17th

Just over a month since ESPN announced it’s 2012/13 NBA season schedule, Sky Sports has signed up the NBA for the season, showing games throughout the season and covering the play-offs and NBA Final in June.

It is huge news for UK basketball fans who now have multiple media to watch the NBA, with International NBA League Pass also an option.

Coverage for Sky Sports begins with the NBA’s third regular-season game in the United Kingdom featuring the New York Knicks and the Detroit Pistons at London’s O2 arena. The sold-out game on the 17th January will be the first NBA game played in the UK to be shown live in 3D, and will also be available live on mobile, online and tablet devices via Sky Go.

NBA coverage on Sky Sports continues with live Sunday night games for the rest of the regular season, including double-headers most weekends, followed by live NBA Playoff games, the entire Eastern Conference Finals, and every game of the NBA Finals in June.

Barney Francis, managing director of Sky Sports, said: “The NBA has a strong fan base in the UK and the sold-out game at the O2 promises to be a great sporting spectacle. We follow NBA London Live 2013 with primetime Sunday night games for the remainder of the regular-season and the drama of the post-season including every game of the NBA Finals.”

Dan Markham, NBA vice president of media distribution and emerging markets, said: “We are thrilled to partner with Sky Sports and make extensive NBA coverage – including Sunday double-headers in primetime – accessible to fans on television and across a range of devices. We look forward to bringing more exciting moments from the NBA season to fans in the UK on Sky Sports.”